The Epic Poem Beowulf - 3137 Words

11 Given, the current high profile debate with regard to dating the epic poem Beowulf, it is quite surprising that some scholars go as far as placing it during the Vendel era around 550 - 793 CE. Eventhough it is considered as a kind of folk tale, many are those who believe it happened towards the early Vendel era. As a rebuttal to this point, it might be?convincingly argued?that this period is also referred to as the Germanic Iron Age. Moreover, this era saw the rise of Norse mythology, which is very fatalistic in nature; it focuses on a world coming to an end in a great cataclysm. Along with this fatalism comes the willingness to die. That?s why warriors would go to fight in battles and combats. Surprisingly enough, not only the heroes†¦show more content†¦The Mead-Hall is also a place where Hrothgar rewarded his followers for their loyalty. Evidence for in support of this opinion, can be found in the plot of the poem which concerns its hero Beowulf who managed to defeat Grendel and later on his mother who wanted to avenge her son?s death. Upon this victory, there was a big fest at Mead-Hall inwhich Beowulf was loaded up with gifts and he achieved full rank hero by being sung in heroic songs by Hrothgar?s bards or scops. Later on, he was to become king of the Geats and has protected his people very well. As he grew older, a dragon is awakened by a theft of a cup from his horde and he began to terrorize Beowulf?s people. So as an old man, Beowulf put his arm one more time, and went on to fight one last battle. In the fight, all his faithful warriors deserted him and ran away except one whose name was Wiglaf who satyed and helped him fight to the end. After a terrific struggle, they killed the dragon, but during the battle Beowulf is mortally wounded and he lived just long enough to see some of the treasures that he had won for his people ran out of the cave before he died. The poem ends with the Geats building a a huge burial mount for Beowulf, and with the gloomy predictions about wha t would happen to the people; now that Beowulf had gone. A?closer look at the?data?indicates that Beowulf has its origins in an earlier pagan era. As it has been suggested by many scholars, the author of the written

P2P Lending in Singapore - 13536 Words

Abstract This study focuses on demand of P2P market among SMEs and consumer market. The researcher has developed a framework based on how peer to peer lending platforms are important for SME’s and what are the governmental regulations to promote online lending platforms, how SMEs play an important role in the development of economy, how important is the peer to peer platform to them and the future position of peer to peer market in Singapore. The focal point lies on the demand of peer to peer lending platforms among small and medium enterprises and consumer market. The study illustrates a high demand of peer to peer lending among small and medium enterprises regardless of less security of investment. This study also includes risk and†¦show more content†¦According to forbes.com, Peer to peer accounts up to 90% of capital deployed in financial industry. Presence of Peer to peer lending is now an alternate financing platform to investors and companies without going through tradi tional methods of approaching banks or financial institutions due to fact that they offer higher returns. For Singapore, peer to peer lending is still considered as a new and developing sector. Singapore economy mainly consists of Small and Medium Sized Enterprises (SME), whereby most new start-up SMEs face problems in getting loan from bank or financial institutions due to lack of goodwill. This means, peer to peer lending in Singapore bridges the SMEs gap of getting loans for business development. This research mainly focuses on the future of Peer to peer lending in Singapore that is useful to have a practical insight of Peer to peer lending and its implications in Singapore. Peer to peer lending took a huge lead in financial industry during last few years and their accelerating presence holds a deep impact on financial sectors. Peer to peer lending is growing rapidly in terms of its service and also in other financial areas to surpass normal banking services. With the known popularity of peer to peer lending, it has definitely bridged the gap in financial industry by allowing investors directly lend money via online platformShow MoreRelatedBank of America Mobile Banking2473 Words   |  10 Pagesabroad. In 2012 they situation in the banking industry has improved. Bank of America By 2009, BofAs businesses included retail banking (i.e., deposits, debit and credit cards, mortgage loans), global wealth management, middle market lending, large corporate lending, global treasury services, and investment banking. By December 2009, BofAs markets covered 82% of the U.S. population, and the bank served over 53 million customers and small businesses. 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Institutional Affiliation Friends Whereby â€Myassignmenthelp.Com

Question: Discuss About The Institutional Affiliation Friends Whereby? Answer: Introducation The case between Saurav and Rahul is about two friends whereby Mr. Saurav intends to buy a plane from Mr. Rahul. Rahul agreed to sell the plane to Saurav so that he may purchase a newer one. Saurav promised to pay for the plane after ten days. Because of the surety from Saurav, Rahul acquired a high interest loan and purchased the new plane. However, before the end of the ten days, Saurav pulled out of the agreement citing he has been advised by his tax accountant not to buy the plane as he is over committed on other commercial deals. Therefore, this paper examines the legal rights of Saurav in this case. Referring to the case scenario between Saurav and Rahul, it is evident that there was an oral contract. It is because Rahul provided an offer that Saurav accepted, meaning that he had an intention to buy the plane and agreed to it when he made a promise to perform his obligation within ten days. When a party failed to perform his obligation as per the contract, then he breaches the contract (Ganglmair, 2017). Breach of contract is a term that is used to describe a non-performance party in a contract. In this case, when Saurav agreed to the terms of the contract, but withdrew from it before performing his obligation, it can be said that he breached the contract between him and Rahul. Moreover, a valid contract must contain the element of consideration exchange in the agreement. Consideration may be money or something valuable (Walkley, 2016). It can also include interest, a right, or benefit. The parties involved must benefit in one way or the other. In this case Saurav was to get the plane while in return Rahul was to get money. Moreover, for Saurav to withdraw from the agreement he needs to know that Rahul has legal rights to performance, right to damages, and fundamental breach among others. Under specific performance, Rahul can sue him by failing to perform his obligation as per the agreement (Atwell, 2015). It means that if the parties agreed to the terms as to performance of a contract, the court can enforce the said obligations as provided under commercial law. Rahul can also claim for damages he incurred due to the agreement he entered into with Saurav. The compensation for such damages is supposed to take him back into the position he was in if he could have not entered into the contract. Other than that, Rahul still has the right under fundamental breach. Due to the situation the breach put him into, he can say that the breach substantially deprive him what he expected under the contract (Ganglmair, 2017). Therefore, for Saurav to be excused from the liabilities, he must prove that the breach was no t foreseeable. The Case between a Guarantor and Australian Bank For many years there has been an increment litigation concerning the enforcement of the commercial guaranties by lenders. Due to the increase in defaulting by borrowers on their loan obligations, banks in many cases have taken action against guarantors for them to recover damages arising from the borrowers default. Here is the case where an Australian bank is facing the same scenario. The case involves a mother who guaranteed her sons loan business loan from the bank using her home. She signed the guarantors agreement based on the trust she has on her son. Being that she was not conversant with English, the bank advised her to seek an independent legal advice before an experienced, certified interpreter before signing any document that guarantees business loan to her son. In less than two years later, Mings business faced problems from a significant legal ruling that made his business to face insolvency. Counter Argument In the case Blest v. Brown (1862) case, Lord Westbury said that surety must always be collected in whatever manner a surety is bound. The court said that beyond a proper interpretation of the engagement, the guarantor receives no benefit or consideration beyond the proper interpretation. Guarantor is bound to proper effect and meaning of the written agreement that she signed (Australian Competition and Consumer Commission, 2014). But, in case there is any alteration in the written agreement whether it is to the benefits of the guarantor, even if there it is an innocent alteration, the guarantor has the right to say that her obligation is over. It is because the contract no longer fits the conditions of engagement. Other than that, it was stated in a Canadian Imperial Bank of Commerce v. Patel (1990) that a principal debtor clause changes a person who has guaranteed someone else into a full-fledged debtor (Australia Banking, 2016). However, if the guarantor is to treated as the such, she must get notification from the bank stating the renewal agreements and the new terms. In case the bank fails to notify the guarantor about the new developments, she must get relieved from her initial obligations. Remedies In most cases under the principles of Interpretation the guarantees and guarantors are accorded with a contract of adhesive. This means that the documents are prepared by the bank on a standard form. Therefore, the borrower and the guarantor have no part in the agreement negotiation. They are left with no option but to sign if the loan was to be granted. It happens when the guarantor is a family member like in the Mrs. Mings case where she had limited commercial experience. For the sake of accommodation, she willingly signed the guarantee. Because of her lack of knowledge on what she was doing, her favor to her son led her to financial tragedy. Because the guarantor had no control over the situation, it would be advisable that she applies for contra proferentem rule. It is the reasonable and satisfactory means of tackling the situation since the banks that always draft these accords can easily amend their documents to ensure that they do not have any ambiguity. The contra proferentem rule is vital in situations where the construed clause creates limitation of liability (Bishop, Snowling, Thompson, Greenhalgh null, 2016). Where there is only one sensible interpretation, the guarantor should understand should be able to understand. In such cases the contra proferentum rule is not applicable. However, in if there are two or more interpretations available that might be sensible; the guarantor should get construed against the party that prepared it. In the case of Mrs. Ming, the court should have looked for an interpreter who could have interpreted the contents of the documents in Mandarin, Cantonese or Shanghai languages for h er to understand before allowing her sign. The law also states that if there is ambiguity as to the meaning of the clauses that binds the guarantor, there must be a clear interpretation and the resolution made must favor the guarantor. Moreover, under accommodation sureties, the guarantor expects little or no remuneration. Because of assisting others to accomplish their plans without expecting anything in return, the protection is offered. An example of the accommodation sureties application was in the Assurance Co. v. Johns-Manville Canada Inc., (1983). The law has been put in place to protect such guarantors by strictly construing their obligations and reducing to them the consequences terms of the contract of surety (Australian Competition and Consumer Commission, 2014). Moreover, the guarantor who has right of material alteration by virtue of principle debtor clause, may waive these rights by the terms of the contract. Possibilities of the Bank Making a Crime There are various possibilities of the bank making a crime. Firstly, if the bank intends to change the obligations of the principal debtor and make the guarantor the principle debtor, it must notify the respondent. Failure to notify the guarantor about the renewal agreement and the new terms, the bank must release her from the contract (Australia Banking, 2016). In this case, being that the bank wants Mrs. Ming to take the responsibilities of his son without notifying her about the new developments may make the bank lose the case against her. If the bank proceeded to take her home without the renewal agreement then it will be a crime. Additionally, being that there was an ambiguity in the interpretation of the contract; the bank cannot be allowed to take Mrs. Ming home. It is because the law requires that there must be clear interpretation of the clauses that binds the guarantor in the agreement (Bell, 2017). If the bank has not strictly construed the clauses that bind the guarantor, then, holding her responsible will be a breach of commercial law. Further, being that Mrs. Ming intensions was to assist his son acquire the loan without benefiting from the loan; she is also protected under accommodation sureties. Consequently, the bank cannot bank take their property because the law strictly construed her obligations and limited her to precise terms of the contract of surety (Mullen, 2016). Again goes against such laws may land the bank into crime. References Atwell, C. (2015). Cooling off periods in franchise contracts: from consumer protection mechanisms to paternalistic remedies for behavioral biases. Business Politics, 17(4), 697-721. Australia Banking. (2016). Acquisdata Industry SnapShots: Australia Banking, (5104), 1-98. Australian Competition and Consumer Commission. (2014). Travel Law Quarterly, 6(4), 338-339. Bell, L. (2017). Boundary Dispute: The Presumption Against Extraterritoriality as Judicial Nondelegation. Brigham Young University Law Review, 2017(2), 427-485. Bishop, D. M., Snowling, M. J., Thompson, P. A., Greenhalgh, T., null, n. (2016). CATALISE: A Multinational and Multidisciplinary Delphi Consensus Study. Identifying Language Impairments in Children. Ganglmair, B. (2017). Efficient Material Breach of Contract. Journal Of Law, Economics Organization, 33(3), 507-540. Mullen, S. (2016). Damages for Breach of Contract: Quantifying the Lost Consumer Surplus. Oxford Journal Of Legal Studies, 36(1), 83-109. Walkley, P. (2016). What turns buyers off. Money (Australia Edition), (195), 69.

Marketing Mix adjustment strategies

Executive summary This report presents marketing mix that Rose Chocolatier will use in Brazil confectionery market as its target market. The company must use its marketing mix strategy with the price as the determining factor upon which other elements of marketing mix depend.Advertising We will write a custom assessment sample on Marketing Mix adjustment strategies specifically for you for only $16.05 $11/page Learn More Rose Chocolatier must recognise that Brazil is an emerging economy with most middle-class consumers; thus, its prices, products, and promotion strategies will appeal to such consumers. The company must also take into account factors related to potential risks and benefits when venturing into foreign markets. This means that all decisions must be of significant consequences as foreign markets are different from domestic markets. Product and target market description Rose Chocolatier has many varieties of dark chocolates made from finest o rganic and natural ingredients. The company has hand-dipped and moulded chocolate that are fresh and flavoured. The company has fresh chocolates daily. Some of the chocolate varieties Rose Chocolatier has include dark chocolate bark, milk chocolate bark, Pecan Toffee, Traditional Caramels, Hazelnut Gianduja, Dark Chocolate Ganache, White Chocolate with Lemon, Dark Chocolate with Scotch, and the Gift Baskets that consist of barks, toffee, peppermint bark, and truffles (Rose Chocolatier, 2012). Rose Chocolatier intends to venture into the international market with Brazil has the target market. Brazil is among the world’s emerging economies and consumptions of luxury products are on the rise. Brazil chocolate market has a wide range of consumers in which consumers below the age of 14 years accounted for 36.8 percent of confectionery consumption during the year 2008. Specifically, this age group accounts for 38.1 percent of the total chocolate consumed in the same period. Still, urban consumers are the highest consumers of chocolate products at 87.6 percent in the year 2008.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Redruello notes â€Å"strong economic growth and increasing prices of export commodities have enhanced Brazilian consumers’ confidence† (Redruello, 2011). Consequently, confectionery industry has grown as demands for high added value luxuries have increased (Redruello, 2011). According to Euromonitor International, the industry experienced a growth of two percent in the retail sector in 2010. In addition, retail sales increased by seven percent from the year 2009 representing a growth of US $ 9.7 billion. Brazil mainly depends on exports to the EU zones. The trends show that the country’s export market is growing. Rose Chocolatier will find it cheap to use Brazilian sugar in its chocolate products than import from Austral ia. Brazil also has high birth rate. This is a factor responsible for the growth of confectionery industry. In 2010, the chocolate industry grew by 17 percent. This occurred due to favourable macroeconomic factors such as increased employment opportunities, growth in the GDP and increased industrial activities. In Brazil, Easter periods are also the best time to increase sales of gift chocolate baskets. In the year 2010, the sales increased by 20 percent compared to the previous year. Still, boxed assortments and gift baskets are the largest and fast moving chocolate products. They accounted for â€Å"36 percent of the year’s sale, representing 30 percent of the total revenue† (Redruello, 2011). Brazil chocolate manufacturers such as Ferrero have established that they can increase their sales by offering varieties. Thus, the company launch many varieties in 2009 such as Ferroro Rondnoir and Ferroro Garden Coco. In addition, there is also the exisiting Ferroro Rocher Li ne (Redruello, 2011). Kraft Foods also launched additional two packs under the popular bonbons of the Sonho de Vala brand. This brand mainly targets children because the product is a folding carton consisting attractive designs of heart shape. The aims of these new brands were to add value to consumers and provide competitive strategies in a market dominated by premium brands. The strategies mainly focused on â€Å"capturing the market share of gift segment and standard boxed assortments† (Redruello, 2011).Advertising We will write a custom assessment sample on Marketing Mix adjustment strategies specifically for you for only $16.05 $11/page Learn More There are also confectionery products that can substitute chocolates. This segment of products also grew considerably. Sugar confectionery also increased by 5 percent in the year 2010. This was due to rising sugar products prices. Caramels, toffees, and nougat also increased their sales volume in t he same period. The industry attributed this to â€Å"rising costs of sugar products and due to the increase of share premium in the leading toffees company, Arcor† (Redruello, 2011). This enhanced strong value growth by 10 percent. Cadbury Adams launched a â€Å"new value-added gum confectionery under its leading brand of Trident in the period of 2009† (Redruello, 2011). Cadbury Adams first launched this product in Brazil in 2009 before taking it to any other country. This shows how Brazil confectionery market is growing rapidly amidst competition. In addition, the company launched other products such as Trident Total. This product aimed at appealing to consumers’ oral health, and it has protein ingredients from milk for replacing lost minerals. Other functional gum products also increased their sales volume by 18 percent. This occurred as a result of activities of Cadbury Adam in their efforts to increase their sales volume in this category. The company manage d five percent growth in value share, in 2010. This is the industry environment that Rose Chocolatier will operate. Product Strategy Rose Chocolatier can establish its brand in Brazilian market. However, it must recognise that it is neither easy nor cheap as it must fight it out with established giants like Cadbury Adam and Kraft Foods. Thus, it must maintain quality. This implies that its chocolate must have consistency both in the target market and Australia. At the same time, the company cannot compromise on the administrative and employees compositions that support its brands. It has to recognise that operating in a new market is difficult than in the home market. The company must also estimate the period it will take to establish itself in Brazil market. Rose Chocolatier has many assortments of dark and milk chocolate products that it can provide in Brazil market. Rose Chocolatier can market assortments of its chocolate and other confectionery products in varied sizes, quality, and in different packages for different consumers. Consumers can buy fresh chocolate products for immediate consumption or takeaway products nicely packaged in Rose Chocolatier branded wrappers. This is an approach Rose Chocolatier can apply to target its potential buyers in Brazil. Products packaging sends a strong message to customers about the company. Thus, Rose Chocolatier must recognise the importance of packaging in Brazilian market where companies launch innovative products every year.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Packaging approach must attract customers within a limited time to enable the company acquire sales volume and market share. Chocolates packaging offers convenience to consumers who want carry their chocolates, give gifts, or take them on their way home or work. Consumers can purchase chocolate products repeatedly due to packaging offered. The company has been working on its packaging so as to fit all weather conditions and delivery periods. However, successful companies have realised the need for innovating their packaging methods over the years so as to appeal to consumers for convenience. Rose Chocolatier must also note that all its chocolates are consistent in all its international outlets. Rose Chocolatier must promise its potential customers that products will maintain their original tastes despite using Brazil sugar or milk. This is necessary in cases where it has to deliver fresh chocolate products on a daily basis. Rose Chocolatier offers convenience by serving customers hi gh-end products in Australia at competitive prices. This must also apply in Brazil where emerging middle-class consumers expect quality products for their spending. This allows Brazilian consumers expect standard products from the company. This is important when dealing with deliveries in hot weather and hand-made chocolate products. It is the relationship that Rose Chocolatier will establish through its products that will ensure its success (Kotler, Wong, Saunders and Armstrong, 2005). Brazil confectionery industry is competitive due to many multinational firms that launch and offer varieties of brands to consumers. In this respect, Rose Chocolatier cannot change its brand, but rather concentrates on delivering quality services in Brazil. This is because changes at the initial stage before studying consumers’ reactions to new brands may not favour it. Consequently, Rose Chocolatier can distinguish itself through delivering quality services and products. Rose Chocolatier must also work towards enriching its online sales systems for capturing the growing market segments that prefer online purchases and payments. Rose Chocolatier must choose its retail outlets in Brazil carefully. It must choose place where its products will appeal to the target consumer segments in high-end, middle-class and lower class consumers (Solomon, 2006). Choosing appropriate retail outlets will ensure that the company’s products reach all segments of the targeted consumers. This strategy allows every segment of the market to feel the presence of Rose Chocolatier in Brazil. Ease of access will create demands in competitive confectionery markets of Brazil. The company has learnt the importance of place and product in Australia. Thus, it must adjust its strategy to fit an emerging economy. Presence of products means ease access to consumers. However, product and its availability must promote Rose Chocolatier international marketing objectives in terms of brand, image, and di stribution. Place strategy must ensure that the approach attract busy consumers, high-end consumer, children and other segment that will result into market share increment. When deciding a place and product strategy, Rose Chocolatier must consider products’ image and prices, and how customer will perceive its products in the chosen locations. Rose Chocolatier has to review Brazil consumer orientations, market changes and competition activities. This implies that the choice of outlets for its products must counteract competitors’ strategies. Outlets should also appeal to consumers and foreign employees alike. Consumers perceive retail outlets different based on factors that influence their purchasing decisions (Solomon, 2006). Pricing Strategy Rose Chocolatier marketing mix strategy should take into account all other marketing mix when deciding on prices. This is because the competitive confectionery industry of Brazil does not favour have any strategy that does not tak e into account products pricing. Likewise, pricing strategies must also consider costs that the company will incur in cases of deliveries and making calls for confirming clients’ orders and satisfaction. Usually, such arrangements have consequences on the price, promotion and products distribution and availability. It is the pricing strategy that must determine all other aspects of the marketing mix. Rose Chocolatier must continue providing competitive prices with competitive products just like in Australia. Thus, marketing mix tends to favour pricing as the determining factor. However, in setting pricing strategy, Rose Chocolatier must remember that pricing alone is not a determining factor for sales volumes and market share. Instead, there are other factors that consumers take into account before making purchases, such as products tastes, quality, and packaging among others (Brassington, and Pettitt, 2005). Rose Chocolatier cannot put its prices higher than those of Austral ia because Brazil is an emerging market consisting mainly of middle-class who still mind their spending habits and may stick to the budget; thus, will tend to avoid expensive luxuries. Rose Chocolatier is selling to all consumers in Australia. The company may target the same segments in Brazil or launch some high-end products for high-end consumers. In this regard, it cannot fail in determining appropriate pricing strategy for emerging economy with a lot fluctuation witnessed during recession. Pricing strategy will appeal to different customers, particularly where the company targets middle-class consumer. Every consumer would like to experience some after-purchase satisfaction with the product. Pricing strategy must also consider other multinational giants like Kraft Foods and Cadbury Adams, and other competitors. Brazil confectionery market is among the competitive in the region. Rose Chocolatier must know that it will not be the only company offering unique products to consumers. Pricing strategy must work for the company in capturing market shares, increasing sales volumes, defeating competitors and appealing to all segments of consumers. Thus, it is a decision the company must implement with utmost care. Rose Chocolatier must also recognise that some consumers are sensitive to high prices and are not likely to purchase their high-end products. This is mainly the lower class. Still, the company must provide varieties for this consumer segment by offering low cost chocolate products and other low cost confectionery items. As most authors put it, it is the pricing strategy that determines all the other Ps of the company marketing mix approaches (Solomon, Marshall and Stuart, 2009). Promotion Strategy The company must include promotional strategy for capturing the market attention in a competitive chocolate industry of Brazil. Rose Chocolatier will depend on promotional strategies for creating its brand images and enhancing awareness about its presence in B razil confectionery market. It must evaluate promotional media available in Brazil that can assist it reach its target market. In this respect, the company must evaluate how it will reach all segments of consumers using the available tools of communications. Messages must also reflect diverse cultural and socioeconomic statuses of different consumers. The company has many options for promoting its brand. These include its Website, advertising, media channels, direct marketing, and engaging in corporate social responsibilities through sponsoring of events (Berry and Wilson, 2001). However, in doing all these, it must consider the available resources for marketing communications for establishing the brand. This may take up to three years. Thus, the parent company must support its operations in Brazil. Rose Chocolatier should engage new social media platform in attracting young consumers. Any communication approach should appeal to the target audience and markets. The communication app roach must bring customers and result into purchases. However, it must improve in cases where its messages do not appeal to target audience. Marketing mix is only effective if it results into increased sales and growth in market shares. There are different marketing communication channels. Rose Chocolatier must ensure that the team implement them in an appropriate manner to reflect what the company stands for in a new market. Thus, there should be no cases of conflicting information, messages, miscommunication, and cultural misrepresentation (Adcock and Halborg, 2004). Marketing Mix adjustment strategies Rose Chocolatier must adjust its marketing mix to fit Brazil chocolate market. These are price, product, and promotion. We note the pricing influence on all other elements of the marketing mix (Palmer, 2004). Thus, Rose Chocolatier can only use price strategy in achieving its marketing objectives. For example, the chocolate industry in Brazil is experiencing price competitions and d iscounts offers on Easter periods. This may aim at attracting a large number of consumers who give gifts during these periods. Rose Chocolatier should align its pricing with packaging, outlet locations, and promotion decisions so as to realise the value in the target market. The competitive confectionery industry will force the company to focus on pricing, promotion and distribution of its chocolate products, particularly during hot weather. Rose Chocolatier decision to use online channels for retailing chocolate means it must recovery such investments. This enables it to cater for online customers. Rose Chocolatier marketing mix will adjust to include all marketing mix when deciding prices. The company cannot use a non-price approach in a new market. Products ingredients, whether imported or local, will also affect the price and availability of products. If the company uses local Brazilian sugar and milk, then its prices should reflect such cases. However, if the company depends on products from Australia, then prices will be slightly higher to reflect importation costs. However, product quality, packaging and availability can only improve for convenience of consumers. Conclusions Recommendations International marketing is increasingly becoming popular among firms. Consequently, they extended their activities outside their home markets. Rose Chocolatier must deal with concerns of marketing entry strategy, improve, or adapt its marketing mix for Brazil market. This must be a crucial decision for the company. The company’s marketing approaches must aim at satisfying the needs of consumers in Brazil market. The emerging market of Brazil still has a lot of gaps that the company can fill; thus Rose Chocolatier must offer products and services that are attractive and competitive than other competitors’ products and services. In this case, marketing mix is the alternative for overcoming such concerns. It must also ensure that its marketing mix strateg ies reflect well its strategic vision of international marketing. It must improve the achievement of both short-term and long-term goals and help drive Rose Chocolatier into the preffered future growth in the global (Johansson, 2009). However, international marketing is a risky business because of different factors like rates, barriers of trade, protectionist tariffs, and different consumer cultures. These are some of the challenges Rose Chocolatier can meet in Brazil confectionery market. Mixture of gains and risks means a planned approach to decision-making concerning global marketing. Rose Chocolatier group should incorporate the global market environment into their strategies. It should assess Brazil chocolate market, consumers’ cultures and consumers’ behaviours, then decide to conduct the business with regard to possible risks and benefits. Reference List Adcock, D and Halborg, A 2004, Marketing Principles and Practice, 4th ed., Prentice Hall, London. Berry, T an d Wilson, D 2001, On Target: The Book on Marketing Plans, Palo Alto Software Inc, Eugene, OR. Brassington, F and Pettitt, S 2005, Essentials of Marketing, Pearson Education Limited, Essex. Johansson, J 2009, Global Marketing: Foreign Entry, Local Marketing, Global Management, 5th ed, McGraw-Hill/Irwin, New York. Kotler, P, Wong, V, Saunders, J and Armstrong, G 2005, Principles of Marketing, 4th ed, Pearson Education Limited, Essex. Palmer, A 2004, Introduction to Marketing, Oxford University Press, Oxford. Redruello, F 2011, Economic growth boosts confectionery in Brazil, , https://blog.euromonitor.com/economic-growth-boosts-confectionery-in-brazil/ Rose Chocolatier 2012, http://rosechocolatier.com/ Solomon, M. (2006). Consumer Behavior. New Jersey: Prentice Hall Europe. Solomon, M., Marshall, G., and Stuart E. (2009). Marketing: Real People, Real Decisions, 1st European Edition. Boston, MA: Pearson Education Ltd. This assessment on Marketing Mix adjustment strategies was written and submitted by user Keaton Durham to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.